Website Terms and Conditions

PLEASE READ THESE TERMS AND CONDITIONS CAREFULLY BEFORE USING THIS SITE

What's in these terms?

These terms tell you the rules for using our website www.creationrights.com (our site).

Click on the links below to go straight to more information on each area:

Who we are and how to contact us.
By using our site you accept these terms.
There are other terms that may apply to you.
We may make changes to these terms.
We may make changes to our site.
We may suspend or withdraw our site.
We may transfer this agreement to someone else.
You must keep your account details safe.
How you may use material on our site.
No text or data mining, or web scraping
Do not rely on information on our site.
We are not responsible for websites we link to.
User-generated content is not approved by us.
How to complain about or report content.
Our responsibility for loss or damage suffered by you.
How we may use your personal information.
Uploading content to our site.
Rights you are giving us to use material you upload.
We are not responsible for viruses and you must not introduce them.
Rules about linking to our site.
Which country's laws apply to any disputes?
Our trade marks are registered.

Who we are and how to contact us

www.creationrights.com is a site operated by Creation Rights Ltd ("We"). We are registered in England and Wales under company number 16941560 and have our registered office at Lloyds Building, 1 Lime Street, Fourth Floor, London, England, EC3M 7HA, United Kingdom.

We are a limited company.

To contact us, please email legal@creationrights.com.

By using our site you accept these terms

By using our site, you confirm that you accept these terms of use and that you agree to comply with them.

By accessing or using the website, any Creation Rights workspace, public page, product preview, upload flow, metadata flow, consent flow, deal flow, or account feature, you confirm that you accept these terms and agree to comply with them. If you do not agree, you must not use the site or services.

If you do not agree to these terms, you must not use our site.

We recommend that you print a copy of these terms for future reference.

There are other terms that may apply to you

These terms of use refer to the following additional terms, which also apply to your use of our site:

Our Privacy Policy https://creationrights.com/privacy-policy-uk. See further under How we may use your personal information.
Our Acceptable Use Policy https://creationrights.com/acceptable-use-policy-uk, which sets out the permitted uses and prohibited uses of our site. When using our site, you must comply with this Acceptable Use Policy.
Our Cookie Policy https://creationrights.com/cookie-policy-uk, which sets out information about the cookies on our site.
Our Disclaimers: https://creationrights.com/disclaimers

If you purchase goods or services from our site, our Terms Of Service and Terms and conditions of supply https://creationrights.com/terms-and-conditions-uk will apply to the sales.

We may make changes to these terms

We amend these terms from time to time. Every time you wish to use our site, please check these terms to ensure you understand the terms that apply at that time.

We may make changes to our site

We may update and change our site from time to time to reflect changes to our products, our users' needs and our business priorities.

We may suspend or withdraw our site

We do not guarantee that our site, or any content on it, will always be available or be uninterrupted. We may suspend or withdraw or restrict the availability of all or any part of our site for business and operational reasons. We will try to give you reasonable notice of any suspension or withdrawal.

You are also responsible for ensuring that all persons who access our site through your internet connection are aware of these terms of use and other applicable terms and conditions, and that they comply with them.

We may transfer this agreement to someone else

We may transfer our rights and obligations under these terms to another organisation. We will always tell you in writing if this happens and we will ensure that the transfer will not affect your rights under the contract.

You must keep your account details safe

If you create an account or workspace, you must keep credentials secure and notify us promptly of unauthorised access. If you act for a company, agency, brand, production company, studio, creator, talent, estate, rightsholder, client, representative, or other organisation, you represent that you have authority to bind that party and provide instructions through the platform.

If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party.

We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these terms of use.

If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at legal@creationrights.com.

The Platform and Services

The Platform provides the following services for all creative industries:

CR Studio — Campaign workflow management, production coordination, deliverable tracking, and approval workflows.
CR Agents — AI-powered governance agents providing automated compliance checking, Transaction Clearance, metadata validation, and CARI Score assessment. When you interact with a CR Agent, you are communicating with an automated system, not a human representative.
CR Base — Content provenance infrastructure, metadata management, rights chain tracking, C2PA provenance manifests, and digital asset management.
CR Talent — Talent identity clearance including NILP® protection, performer's rights management (CDPA ss.182–205), biometric consent workflows, and identity rights licensing infrastructure.
Transaction Processing — Modular agreement template generation, Order Form assembly, clickwrap acceptance, Stripe payment processing, payout gate management, and transfer/audit record creation.

The Platform is not an escrow agent, bank, tax adviser, legal adviser, talent agency, employment agency, or insurance provider. No transaction creates a security, investment opportunity, or fan ownership interest.

User Roles

Users accept Role-Specific Terms based on how they use the Platform:

Creator / Contributor — originality warranty; copyright ownership (CDPA s.11); moral rights (ss.77, 80, 84, 85); performer's rights (ss.182–205); equitable remuneration (s.182D).
Representative / Agent — valid written authority; fiduciary duties; no sub-licensing without consent.
Brand / Client — Permitted Use per Order Form; biometric consent (UK GDPR Art.9); ASA CAP Code compliance.
Agency / Producer / Studio — CDPA first ownership rules (s.11(1)/(2)); Equity/BECTU/MU agreements; sync/broadcast clearance.
API / Agent User — database extraction right (SI 1997/3032); computer-generated works (CDPA s.9(3)).

Third-party websites, integrations, and processors

The site and services may link to or integrate with third-party services, payment processors, storage providers, identity/KYC providers, analytics providers, AI providers, collaboration tools, and other vendors. We are not responsible for third-party terms, availability, accuracy, security, or processing except as required by law or expressly stated in our agreements.

Metadata, rights classification, and decision-support tools

A metadata code is not a legal clearance certificate. Metadata codes, clause references, sector classifications, asset classifications, rights classifications, risk indicators, risk scores, consent flags, payout gates, usage rules, expiry indicators, renewal triggers, publishing checks, and audit references are operational and decision-support tools only. They do not constitute legal advice, tax advice, rights verification, ownership verification, clearance confirmation, compliance certification, valuation advice, or a guarantee that any creative asset, use, transaction, licence, payout, publication, campaign, AI output, synthetic media asset, or cross-sector asset is lawful, cleared, enforceable, payable, publishable, or commercially suitable.

NILP-style identity rights, performer rights, and UK rights considerations

Creation Rights may support workflows involving a person's name, image, likeness, persona, voice, signature, performance, digital replica, avatar, identity attributes, or similar identity-related rights.

The UK does not have a statutory right of publicity. NILP protection arises through passing off, UK GDPR (Arts.6, 9), DPA 2018, common law privacy, ASA CAP Code, and CDPA performer's rights.

Relevant issues may include passing off, privacy, data protection, confidentiality, performer rights, moral rights, copyright, advertising rules, consumer protection, contract, and other rights. Users remain responsible for obtaining all required consents, releases, approvals, licences, waivers, and permissions.

AI and synthetic media features

AI-generated content, AI-assisted editing, synthetic likeness, voice cloning, digital replica, avatar generation, persona simulation, model training, fine-tuning, prompt reuse, agent-generated output, and AI metadata extraction require express terms where triggered. General account use, upload, or website access does not authorise AI training or synthetic identity use unless expressly approved in an applicable transaction document or consent flow.

How you may use material on our site

We are the owner or the licensee of all intellectual property rights in our site, and in the material published on it. Those works are protected by copyright laws and treaties around the world. All such rights are reserved.

You may print off one copy, and may download extracts, of any page(s) from our site for your personal use and you may draw the attention of others within your organisation to content posted on our site.

You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text.

Our status (and that of any identified contributors) as the authors of content on our site must always be acknowledged (except where the content is user-generated).

You must not use any part of the content on our site for commercial purposes without obtaining a licence to do so from us or our licensors.

If you print off, copy, download, share or repost any part of our site in breach of these terms of use, your right to use our site will cease immediately and you must, at our option, return or destroy any copies of the materials you have made.

No text or data mining, or web scraping, or unauthorised AI training

You must not conduct, facilitate, authorise, or permit text or data mining, scraping, crawling, harvesting, automated extraction, model training, dataset creation, prompt harvesting, reverse engineering, or other unauthorised copying or analysis of our site, services, metadata structures, templates, clauses, code, creative assets, user data, or platform materials. This is an express reservation of rights to the maximum extent permitted by applicable law, including for purposes of UK and retained EU copyright rules. This includes using (or permitting, authorising or attempting the use of):

Any "robot", "bot", "spider", "scraper" or other automated device, program, tool, algorithm, code, process or methodology to access, obtain, copy, monitor or republish any portion of the site or any data, content, information or services accessed via the same.
Any automated analytical technique aimed at analysing text and data in digital form to generate information which includes but is not limited to patterns, trends and correlations.

The provisions in this clause should be treated as an express reservation of our rights in this regard, including for the purposes of Article 4(3) of Digital Copyright Directive ((EU) 2019/790).

This clause shall not apply insofar as (but only to the extent that) we are unable to exclude or limit text or data mining or web scraping activity by contract under the laws which are applicable to us.

AI-Generated Content

Under CDPA s.9(3), the person making arrangements for a computer-generated work is treated as author. EU AI Act Art.50/53 transparency obligations apply. The Platform makes no warranty regarding copyright subsistence in AI outputs. CR Agents are AI-powered systems.

Platform role and no professional advice

Creation Rights provides software, workflow, asset-management, rights-recording, metadata, clause-code, consent, approval, transaction-support, audit, and payout-instruction tools for creative industry workflows. Creation Rights does not provide legal, tax, accounting, financial, investment, valuation, insurance, regulatory, employment, union, talent agency, collective management, payment institution, escrow, banking, trustee, fiduciary, or money transmission services.

Do not rely on information on our site.

The content on our site and in our product workflows is provided for general operational information only and is not legal, tax, accounting, financial, investment, regulatory, or professional advice. You must obtain professional advice before acting on information that may affect legal rights, payments, tax, publication, or compliance.

Although we make reasonable efforts to update the information on our site, we make no representations, warranties or guarantees, whether express or implied, that the content on our site is accurate, complete or up to date.

We are not responsible for websites we link to

Where our site contains links to other sites and resources provided by third parties, these links are provided for your information only. Such links should not be interpreted as approval by us of those linked websites or information you may obtain from them.

We have no control over the contents of those sites or resources.

User-generated content is not approved by us

This website may include information and materials uploaded by other users of the site, including to social media pages, video-sharing sites, bulletin boards and chat rooms. This information and these materials have not been verified or approved by us. The views expressed by other users on our site do not represent our views or values.

Private creative asset uploads and operational licence

Users retain ownership of creative assets, uploads, deal materials, source files, prompts, metadata, likeness materials, voice materials, and other user materials, subject to rights granted in an applicable order form, licence schedule, transaction document, or separate agreement. By uploading or submitting materials, you grant Creation Rights a limited, non-exclusive, non-transferable, revocable where technically and legally feasible, worldwide licence to host, store, copy, process, display, transmit, classify, version, secure, audit, generate metadata for, and otherwise use those materials only as needed to operate the services, provide requested platform features, support approved transactions, maintain records, comply with law, and enforce the terms. This operational licence does not grant Creation Rights the right to sell your private creative assets, train foundation models on your private assets, use your NILP or biometric data for advertising, or grant third parties commercial usage rights unless you expressly approve that use in a separate transaction document.

How to complain about or report content

If you become aware of any material that could comprise or be connected to child sexual abuse or exploitation or that could comprise terrorist content or be connected to terrorism, please contact us immediately on https://creationrights.com/contact.

If you wish to complain about any other content, please contact us on https://creationrights.com/contact.

Our responsibility for loss or damage suffered by you

Without limiting the above, nothing excludes, limits, restricts, waives, or caps liability for fraud or fraudulent misrepresentation, death or personal injury caused by negligence, gross negligence, wilful misconduct, any intentional or dishonest act, or any liability that applicable consumer, data protection, payment, intellectual property, performer rights, privacy, biometric, employment, tax, sanctions, anti-bribery, anti-money laundering, or other mandatory law does not permit to be excluded, limited, restricted, waived, or capped.

Subject to the non-excludable liability carve-out and any mandatory law, we exclude implied warranties and will not be liable for loss of profits, sales, business, revenue, anticipated savings, goodwill, reputation, data, software, business opportunity, indirect loss, consequential loss, or losses arising from reliance on platform status labels, metadata, AI outputs, third-party materials, or user-provided information. Any liability cap should be confirmed in the applicable services terms, order form, or enterprise agreement.

Whether you are a consumer or a business user:

We do not exclude or limit in any way our liability to you where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence or the negligence of our employees, agents or subcontractors and for fraud or fraudulent misrepresentation.
Different limitations and exclusions of liability will apply to liability arising as a result of the supply of any products to you, which will be set out in our Terms and conditions of supply https://creationrights.com/terms-and-conditions-uk.

If you are a business user:

We exclude all implied conditions, warranties, representations or other terms that may apply to our site or any content on it.
We will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with:
- use of, or inability to use, our site; or
- use of or reliance on any content displayed on our site.
In particular, we will not be liable for:
- loss of profits, sales, business, or revenue;
- business interruption;
- loss of anticipated savings;
- loss of business opportunity, goodwill or reputation; or
- any indirect or consequential loss or damage.

If you are a consumer user:

Please note that we only provide our site for domestic and private use. You agree not to use our site for any commercial or business purposes, and we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.

How we may use your personal information

We will only use your personal information as set out in our https://creationrights.com/privacy-policy-uk and any product-specific privacy notice, consent flow, biometric notice, data processing agreement, or lawful basis notice that applies to the feature you use.

Uploading content to our site

Whenever you make use of a feature that allows you to upload content to our site, or to make contact with other users of our site, you must comply with the content standards set out in our Acceptable Use Policy https://creationrights.com/acceptable-use-policy-uk.

You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

Any content you upload to our site will be considered non-confidential and non-proprietary. You retain all of your ownership rights in your content, but you are required to grant us and other users of our site a limited licence to use, store and copy that content and to distribute and make it available to third parties. The rights you license to us are described in Rights you are giving us to use material you upload https://creationrights.com/rights-upload-uk.

We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to our site constitutes a violation of their intellectual property rights or of their right to privacy.

We have the right to remove any posting you make on our site if, in our opinion, your post does not comply with the content standards set out in our Acceptable Use Policy https://creationrights.com/acceptable-use-policy-uk.

If you wish to contact us in relation to content you have uploaded to our site and that we have taken down, please contact https://creationrights.com/contact.

You are solely responsible for securing and backing up your content.

You must comply with the Acceptable Use Policy and must not upload, create, publish, distribute, license, or process unlawful, infringing, deceptive, harmful, abusive, exploitative, terrorist, child sexual abuse, rights-fraud, identity-fraud, synthetic likeness misuse, unlawful biometric, sanctions-evasion, or otherwise prohibited material. We may remove or restrict content, suspend accounts, preserve evidence, report unlawful content, and cooperate with lawful requests where appropriate.

You must not upload any material that could incite a terrorist offence, solicit any person to participate in terrorist activities, provide instruction on any method or technique for committing a terrorist offence or threaten to commit a terrorist offence.

Rights you are giving us to use material you upload

When you upload or post content to our site, you grant us the following rights to use that content:

a worldwide, non-exclusive, royalty-free, transferable licence to use, reproduce, distribute, prepare derivative works of, display, and perform that user-generated content in connection with the service provided by the website and across different media including to promote the site or the service forever;
a worldwide, non-exclusive, royalty-free, transferable licence for other users, partners or advertisers to use the content for their purposes forever.

We are not responsible for viruses and you must not introduce them

You must not misuse the site by introducing viruses, malware, harmful code, unauthorised access attempts, denial-of-service attacks, credential abuse, or security testing without written authorisation. You may link to the homepage in a fair and lawful way that does not imply association, approval, or endorsement.

We do not guarantee that our site will be secure or free from bugs or viruses.

You are responsible for configuring your information technology, computer programmes and platform to access our site. You should use your own virus protection software.

You must not misuse our site by knowingly introducing viruses, trojans, worms, logic bombs or other material that is malicious or technologically harmful. You must not attempt to gain unauthorised access to our site, the server on which our site is stored or any server, computer or database connected to our site. You must not attack our site via a denial-of-service attack or a distributed denial-of service attack. By breaching this provision, you would commit a criminal offence under the Computer Misuse Act 1990. We will report any such breach to the relevant law enforcement authorities and we will co-operate with those authorities by disclosing your identity to them. In the event of such a breach, your right to use our site will cease immediately.

Rules about linking to our site

You may link to our home page, provided you do so in a way that is fair and legal and does not damage our reputation or take advantage of it.

You must not establish a link in such a way as to suggest any form of association, approval or endorsement on our part where none exists.

You must not establish a link to our site in any website that is not owned by you.

Our site must not be framed on any other site, nor may you create a link to any part of our site other than the home page.

We reserve the right to withdraw linking permission without notice.

The website in which you are linking must comply in all respects with the content standards set out in our Acceptable Use Policy https://creationrights.com/acceptable-use-policy-uk.

If you wish to link to or make any use of content on our site other than that set out above, please contact legal@creationrights.com.

Which country's laws apply to any disputes?

If you are a consumer, please note that these terms of use, their subject matter and their formation, are governed by English law. You and we both agree that the courts of England and Wales will have exclusive jurisdiction except that if you are a resident of Northern Ireland you may also bring proceedings in Northern Ireland, and if you are resident of Scotland, you may also bring proceedings in Scotland.

If you are a business, these terms of use, their subject matter and their formation (and any non-contractual disputes or claims) are governed by English law. We both agree to the exclusive jurisdiction of the courts of England and Wales.

Our trade marks are registered

"Creation Rights" and "NILP" are UK registered trade marks. You are not permitted to use them without our approval, unless they are part of material you are using as permitted under How you may use material on our site https://creationrights.com/materials-use-uk.